Verónica Ponz Utrera

Graphic Designer

| LinkedIn

About

Dynamic Graphic Designer with a strong foundation in creative communication, art, and design, specializing in branding, editorial design, and UX/UI. Adept at managing complex, multidisciplinary projects, I leverage strategic insights and a creative vision to develop impactful visual solutions that resonate across diverse platforms and target audiences.

Work Experience

Graphic Designer

NAGGURA

Mar 2025 - Present

UX/UI Designer

Macrolet Solutions | Temporary Contract

Sep 2024 - Mar 2025

Barcelona

Front Office Agent

ESTIMAR Hotels

Apr 2024 - Sep 2024

Graphic Designer Intern

aboutblank - Communication, Strategy and Design Agency

May 2023 - Dec 2023

València, València, ES

Contributed to diverse design projects at a communication, strategy, and design agency, applying learned principles in branding, editorial, and digital design.

  • Assisted in the development of cohesive brand identities and visual systems for 3+ client projects, ensuring alignment with strategic communication goals.
  • Contributed to the design and layout of editorial materials, enhancing readability and visual appeal for client publications and marketing collateral.
  • Participated in UX/UI design tasks, including wireframing and prototyping, to improve user experience for digital platforms.
  • Collaborated on multidisciplinary projects, integrating photography direction and marketing insights to deliver comprehensive creative solutions.
  • Utilized Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Figma to produce high-quality design assets and presentations.

Education

Graphic Design, Creativity and Communication

Barreira A+D - Centro Oficial de Estudios Superiores

Sep 2022 - Jul 2023

València, València, ES

Courses

  • Graphic Identity
  • Editorial Design
  • Packaging Design
  • UX/UI Design

Design and Creative Technologies

Universitat Politècnica de València

Sep 2018 - Jul 2022

València, València, ES

Courses

  • Branding
  • Editorial Design
  • Communication Campaign
  • UX/UI Design

Certificates

Workshop at VASAVA

VASAVA

Jan 2023

Workshop at Parsons The New School for Design

Parsons The New School for Design

Jan 2023

Languages

Spanish , English , Catalan

Skills

Design Software

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Figma
  • Adobe Premiere Pro
  • Adobe Audition

Design Specializations

  • Branding
  • Graphic Identity
  • Editorial Design
  • UX/UI Design
  • Packaging Design
  • Communication Campaigns
  • Art Direction
  • Photography Direction

Project Management

  • Multidisciplinary Project Management
  • Creative Project Management
  • Strategic Planning

Creative Skills

  • Creative Communication
  • Visual Storytelling
  • Concept Development
  • Marketing Design